In a bid to attract high-end customers to its flight service, British Airways (BA) has put together a brand new offering for travellers, making key improvements to beds, mattresses and their surroundings. BA revealed its contemporary improvements at the same time as a number of other competitors announced their decision to instead focus on economy travel in a bid to attract more individuals while also keeping their heads above water during the downturn. None other than Rachel Weisz, the blockbuster actress, was brought in to promote the launch of the design, which is supposedly inspired by classic British luxury car brands including Jaguar and Aston Martin. BA explained that the first-class seats fold into a flat bed, providing 60 per cent more shoulder room and a leather-bound writing desk/dining table conversion, a USB port for personal electronics and even a personal wardrobe. Source: Silentnight.co.uk